Tuesday, May 19, 2009

The Philadelphia Bulletin: Israel's Tourism Ministry Targets Christians

by David Bedein

Following the Papal visit, the Israeli Tourism Ministry has announced that it is launching comprehensive marketing activities via the Israel Government Tourist Offices overseas to promote Christian tourism to Israel.

The Israel Government Tourist Offices, located around the world, have been working with target audiences and leading tourism bodies in target countries and will launch focused marketing campaigns within the next few weeks.

They will act in accordance with the various market activities, including conventions on the theme of pilgrimage travel; launching focused itinerary suggestions; hosting opinion makers in the Christian world; and launching complementary public relations activities.

A special Israel Tourism Ministry camera crew accompanied the Pope during his recent pilgrimage.

Over the next few days, a special film of the visit will be produced and used to augment marketing activities overseas.

Alongside these marketing activities, a Web site developed by the Tourism Ministry in honor of the Papal visit will remain online.

Israel Tourism Minister Stas Misezhnikov said: “The visit of the Pope represents a strategic anchor for Christian tourism to Israel in the coming years, and the Israel Tourism Ministry will operate in all areas to realize the great potential in this type of tourism.”

Three million tourists visited Israel in 2008 (a record year), of whom over 1 million were Christian.

See this story in the Philadelphia Bulletin
See this story at Israel Behind the News

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